All Out 2022 comes under unusual circumstances, with AEW leaving fans in the dark on the main event until just four days before the pay-per-view. This is almost unprecedented in modern times. Especially for AEW, for whom pay-per-view markets are still a significant chunk of revenue. Companies that need to convince their consumers to part with $50 usually advertise upfront, opening a bigger window, but here we are. Evidence will tell if this Tony Khan marketing experiment is paying off or not. However, most would have predicted CM Punk vs. Jon Moxley II to headline. MJF or “Outlaw” Adam Page may have entered the main event stage and cut it off at Dynamite, though the latter has a different role at All Out and the former could provide one of the biggest moments of the night. It feels, more and more, that the return of The Salt of the Earth is imminent. When it does, expect it to be the biggest thing in wrestling – bar none. Beyond Moxley/Punk II, matches like Chris Jericho vs. Bryan Danielson, the Interim Women’s World Championship in a four-way, Elite’s quest to become the first AEW Trios Champion, a possible return to MJF, the guaranteed surprise of “Joker” in Casino Ladder match , and more will sell All Out. Matching the business success of last year’s show is impossible. Does it match its quality? We’ll see. Let’s predict… Posted on: September 2, 2022
