Photo: Contributed Self-help section of Indigo at Orchard Park Mall with vibrators. Indigo Bookstores says its new sex toy business is growing despite the negative reaction some have had to it. A Kelowna mother contacted Castanet this week after noticing the display at Indigo at Orchard Park Mall. “It seems pretty shocking for a store with children,” said the woman, who did not want to be named because of the “forks that always seem to come out online.” “I’m definitely not proud and I’ve been to many sex shops in my life, but never one that has children. I’m all for wellness and ‘self-help,’ but this is sticky,” she continued. Indigo’s launch of the vibrator monitors in self-help sections raised eyebrows online and made headlines. When contacted for comment, an Indigo representative acknowledged an initial mixed response. “But when we combined products with books that provide information and resources, we saw demand grow significantly in this space. “Indigo plays an important role in reducing stigma, normalizing the conversation and empowering customers to understand and feel comfortable with sexual wellness and pleasure as an important part of their overall well-being,” Indigo’s statement said. “This is a complex and highly personal category, which is why we offer a wide range of books and products to support our customers’ total wellness journey.” The company says its expansion into “sexual wellness merchandise” is a natural extension of its book business. “We offer products that support the information and resources our customers care about to help them live their lives intentionally and continue their holistic wellness journey through: sleep, beauty, fitness, mindfulness, cooking and sexual wellness. Over time, we’ve seen an increase in customer interest in books about sexual wellness and understanding your body. This led us to think there was a need for more affordable sexual wellness merchandise.”
My brothers and sisters in Christ are selling vibrators on indigo now pic.twitter.com/MwmWJTOFi6 — philly (@50offDominos) March 14, 2022
